Reformer Pilates: Break-Even • Capacity • Payroll Calculator

TruFusion Corp

Reformer ADD ON $50/Month ($169)

$219 bundled

$35 Drop-in

Instructor pay $50/Class

RE:::: Best Recommended Option for TruFusion SA

Based on brand strength + full gym access + multi-modality value:

Unlimited Reformer Add-On

$49–$59/month add-on for existing members—- This could be the fist 100 members and or first 6 months/year ect
(or $20/class equivalent in packs)

→ This undercuts the market heavily
→ Doesn't cannibalize your general membership
→ Fits your 12-bed studio and 2.5×/week average usage
→ Gives you the strongest story against Club Studio, COREFIT & Pilates Platinum

$19.99 per class equivalent
(Ex: 8x/mo for $159, or 4x/mo for $79)

→ This puts you just below the market median
→ Creates a strong “value” perception
→ Still protects your margins

If you want premium positioning:

$22.99–$24.99 per class equivalent
(Ex: 8x/mo for $185–$199)

→ This aligns with known boutique pricing
→ Still below many drop-ins ($28–$39)
→ Matches COREFIT & Pilates Platinum mid-tier

——

1. COREFIT Pilates & Barre (3 SA locations + Boerne)

Type: Local boutique chain – strong reformer presence (“Power Pilates”). COREFIT Barre & Pilates

Reformer (Power Pilates) autopay memberships: COREFIT Barre & Pilates

• 4 classes/month: $99 (≈ $24.75/class)

• 8 classes/month: $169 (≈ $19.87/class)

• Unlimited – 3-month auto-pay: $195/month

• Unlimited – 6-month auto-pay: $189/month

Intro special (Barre + Pilates): COREFIT Barre & Pilates+1

• 3 Power Pilates + 3 Barre: $69

À la carte (general COREFIT classes): COREFIT Barre & Pilates

• Single class: $28

• 10-class pack: $195

2. Pilates Platinum (multiple SA locations – Stone Oak, Alamo Ranch, Alamo Heights, Dominion)

Type: Boutique reformer chain – very price-transparent.

Stone Oak (19239 Stone Oak Pkwy) PILATES PLATINUM

New client specials:

• $10 for 1 class

• $45 for 3 classes

• $150 for 1 month unlimited (first month only)

Class packages:

• 1 class: $30

• 5 classes: $110

• 10 classes: $210

• 20 classes: $400

Monthly memberships:

• 4 classes/30 days: $90

• 8 classes/30 days: $160

• 10 classes/30 days: $195

• 1-month unlimited: $189

• 3-month unlimited (auto-pay): $537 (≈ $179/mo)

Alamo Ranch (12015 Culebra Rd #102) PILATES PLATINUM+1

Studio opening / new client deals:

• 1 class: $10

• 3 classes: $30

• First month unlimited: $99

• Founding monthly unlimited: $159

Ongoing packages & memberships (same as Stone Oak):

• 1 class: $30

• 5 classes: $110

• 10 classes: $210

• 20 classes: $400

• 4 classes/30 days: $90

• 8 classes/30 days: $160

• 10 classes/30 days: $195

• Unlimited: $189/mo; 3-month unlimited: $537

(Alamo Heights & Dominion locations are listed on their “Studios” page, but pricing links route to the same style structure; where not individually itemized online, assuming similar tiers.) PILATES PLATINUM

3. MBS Fitness (Southtown & Alamo Heights)

Type: Gym + boutique – reformer as separate program.

Group Reformer pricing (historical but still referenced by MBS): Mind Body Soul Fitness San Antonio+1

• Drop-in: $35

• 10-class pack: $280

• 20-class pack: $490

• New-client unlimited month: $129

• Unlimited monthly: $199

Monthly class subscriptions:

• 4 classes/month: $89

• 8 classes/month: $149

(They also sell general “class packs” that can be used across yoga/training; above are specifically cited in their Pilates Reformer soft-opening piece.)

4. YMCA of Greater San Antonio – Pilates Reformer

Type: Nonprofit gym – reformer as an add-on program at certain branches (e.g., D.R. Semmes, Mays Stone Oak, Schertz, New Braunfels). ymcasatx.org+2ymcasatx.org+2

Unlimited Pilates Reformer membership: ymcasatx.org

• Member rate: $125/month

• Non-member rate: $175/month

This is positioned as “Unlimited Pilates Reformer Sessions” with required reservations.

5. COREHAUS Pilates (Stone Oak)

Type: Classical Pilates studio – strong on apparatus/reformer.

Pricing primarily shows per-class rates via MINDBODY: Mindbody+1

• Classical Reformer Intermediate: $39 (standard)

• Chair class: $35

• Promo pricing example seen: $26.25 for certain reformer sessions (was $35.88)

Memberships/packs are likely app-only; only single-class and promo prices are visible publicly.

6. Elite Pilates Reformer (Stone Oak)

Type: Private/1:1 reformer specialist.

From their prices page: Elite Pilates |+1

• 10 private 1-on-1 sessions: $700 (=$70/session)

• Additional private 1-on-1 sessions after that: $85 each

They emphasize long-experience private training; group reformer pricing is not listed publicly.

7. IM=X Pilates & Fitness – San Antonio

Type: Hybrid Pilates + strength franchise – reformer + Xercizer.

Public pricing is mainly for private sessions: IM=X® Pilates and Fitness

• Private single session: $85

• 10-session private pack: $825

• 20-session private pack: $1,600

• 40-session private pack: $3,100

Marketing mentions “first class free” and periodic intro offers (e.g., discounted first month), but ongoing group reformer membership rates are not clearly published on their SA site; you have to contact them or see promos (e.g., Labor Day / Black Friday deals) on social. IM=X® Pilates and Fitness+2Facebook+2

8. Club Pilates (multiple SA locations: Stevens Ranch, Quarry, etc.)

Type: National reformer chain – multiple neighborhoods.

Example: Stevens Ranch location page lists address/schedule but no public pricing. Club Pilates

For San Antonio specifically:

• They advertise a free intro class

• Actual membership tiers (4x, 8x, unlimited) are behind “call/app” wall

So for Club Pilates SA, you can say:

“Pricing not published online; typical model is 4, 8, and unlimited class memberships with per-class drop-in, but exact numbers must be confirmed per location.”

9. Studio 1604 – Pilates in Stone Oak

Type: Pilates studio (reformer appears in class imagery & description).

Their class description page details beginner/intermediate Pilates, including reformer imagery, but does not show explicit pricing for reformer on that page. JOIN NOW
Likely: pricing is via direct inquiry or scheduling system only.

10. inBalance Studios (multiple SA areas)

Type: Multimodal boutique (yoga, barre, Pilates, dance).

Site has marketing around “Why Reformer Pilates in San Antonio is worth a try”, but the membership/pricing table isn’t fully visible publicly on the home/IG landing page. inbalancestudios.com
This is probably similar to others: reformer access is via broader membership tiers; exact prices require contact/app.

Summary: Price Positioning Bands (per month)

Based on public prices:

• Budget “unlimited reformer” floor:

• YMCA member unlimited: $125/mo ymcasatx.org

• Common boutique unlimited range:

• COREFIT: $189–$195/mo unlimited COREFIT Barre & Pilates

• Pilates Platinum: $189/mo unlimited (Stone Oak/Alamo Ranch) turn0search6

• MBS: historically $199/mo unlimited reformer

• Typical 4–8 class memberships:

• COREFIT: $99 (4x), $169 (8x)

• Pilates Platinum: $90 (4x), $160 (8x), $195 (10x)

• MBS: $89 (4x), $149 (8x)

• Drop-in range:

• MBS / COREHAUS / Pilates Platinum: around $30–$39 per class.

Club Studio – San Antonio

Type: Multi-modality luxury gym + boutique studio hybrid
Reformer Pilates: Included in all Club Studio memberships at no extra cost

Membership Options (San Antonio)

1. Base Membership – $129/month

Includes:

• Unlimited group fitness classes (all modalities)

• Unlimited Reformer Pilates classes

• Full gym access (cardio, strength, functional training)

• Locker rooms, showers, amenities

• No cryo/recovery services included

• Standard booking access for classes

Value position: The only major competitor offering unlimited reformer + full gym + classes at this price point.

2. Premium Membership – $169/month

Includes everything above PLUS:

• Priority booking for all classes (including Reformer Pilates)

• Unlimited Reformer Pilates

• 25 guest passes per year

• Access to recovery services (cryo, etc.)

Recommended TruFusion “Reformer Add-On” Pricing

Competitive, easy-to-sell add-on:

$19.99 per class equivalent
(Ex: 8x/mo for $159, or 4x/mo for $79)

→ This puts TFSA just below the market median
→ Creates a strong “value” perception
→ Still protects your margins

IPremium positioning:

$22.99–$24.99 per class equivalent
(Ex: 8x/mo for $185–$199)

→ This aligns with known boutique pricing
→ Still below many drop-ins ($28–$39)
→ Matches COREFIT & Pilates Platinum mid-tier

Best Recommended Option for TruFusion

Based on brand strength + full gym access + multi-modality value:

Unlimited Reformer Add-On

$49–$59/month add-on for existing members
(or $20/class equivalent in packs)

→ This undercuts the market heavily
→ Doesn't cannibalize your general membership
→ Fits your 12-bed studio and 2.5×/week average usage
→ Gives you the strongest story against Club Studio, COREFIT & Pilates Platinum

DATASET — Price Per Reformer Class (San Antonio)

(Using published and verifiable prices only)

Drop-Ins / Single Classes

• COREFIT — $28

• Pilates Platinum — $30

• MBS Fitness — $35

• COREHAUS — $39

Pack / Membership Equivalent Price Per Class

• COREFIT — 4x/mo @ $99 → $24.75

• COREFIT — 8x/mo @ $169 → $21.12

• Pilates Platinum — 4x/mo @ $90 → $22.50

• Pilates Platinum — 8x/mo @ $160 → $20.00

• Pilates Platinum — 10x/mo @ $195 → $19.50

• MBS Fitness — 4x/mo @ $89 → $22.25

• MBS Fitness — 8x/mo @ $149 → $18.62

FULL LIST USED FOR STATS (13 values)

28

30

35

39

24.75

21.12

22.50

20.00

19.50

22.25

18.62

(We treat these as independent “per class prices” to find averages across the market.)

RESULTS: Mean, Median

MEAN

Mean = 300.74 / 11 = $27.34 per class

MEDIAN

Sorted list:

18.62
19.50

Median = $22.50 per class

The median ($22.50) is the best representation of the market because:

• Drop-ins inflate the mean

• Membership-based usage aligns with per-class equivalents

• Most SA studios cluster around $20–$25 per class

Median = $22.50 is the sweet spot.

Recommended TruFusion “Reformer Add-On” Pricing

If you want a competitive, easy-to-sell add-on:

$19.99 per class equivalent
(Ex: 8x/mo for $159, or 4x/mo for $79)

→ This puts you just below the market median
→ Creates a strong “value” perception
→ Still protects your margins

If you want premium positioning:

$22.99–$24.99 per class equivalent
(Ex: 8x/mo for $185–$199)

→ This aligns with known boutique pricing
→ Still below many drop-ins ($28–$39)
→ Matches COREFIT & Pilates Platinum mid-tier

———————-

Best Recommended Option for TruFusion SA

Based on brand strength + full gym access + multi-modality value:

Unlimited Reformer Add-On

$49–$59/month add-on for existing members—- This could be the fist 200 members and or first 6 months/year ect
(or $20/class equivalent in packs)

→ This undercuts the market heavily
→ Doesn't cannibalize your general membership
→ Fits your 12-bed studio and 2.5×/week average usage
→ Gives you the strongest story against Club Studio, COREFIT & Pilates Platinum